EdgeX, an emerging technology leader in operational intelligence, today announced the launch of its new brand identity and redesigned website. The refresh reflects EdgeX’s growing role in helping organizations unlock the benefits of asset tracking and environmental monitoring, starting where traditional RTLS solutions stop.

For years, real-time location systems have promised visibility but often required complex infrastructure, long deployments, and high costs that limited adoption. EdgeX was built to remove those barriers. Its fully managed, wire-free approach makes it easier and more affordable for organizations to activate real-time monitoring and tracking, all without construction, heavy IT involvement, or extended timelines.

The new EdgeX brand and website bring this positioning into focus. Clear, outcomes-driven messaging help visitors quickly understand how EdgeX delivers real-time insight for critical use cases such as environmental monitoring, asset tracking, and compliance automation, while dramatically lowering the effort traditionally associated with RTLS.

“Our goal with this brand update was clarity,” said Tim Gibbons, EdgeX Chief Executive Officer. “EdgeX exists for organizations that want the outcomes of RTLS – the visibility, automation, and confidence, but not the complexity that has historically come with it. We uniquely start where traditional RTLS stops.”

The redesigned website highlights how EdgeX enables faster deployments, predictable costs, and immediate operational value across healthcare and enterprise environments, including pharmacies, laboratories, blood banks, facilities teams, and clinical engineering. By simplifying deployments and management at every step, EdgeX helps teams move from manual processes to real-time intelligence with confidence.

The new EdgeX website is now live and available to explore at:
www.edgeX.com